Avocado Construction

Sustainable Builders

This South Devon construction team specialise in new builds and renovations of Passivhaus status. Passivhaus refers to buildings that are built to an exact standard and are so well insulated and ventilated that they maintain a comfortable temperature all year round, without using any heating systems. This reduces owners carbon emissions and energy costs, making there homes better equipped for the future.

Brief
I was approached to design branding for the sustainable builders. 

The target market for clients are middle to high income households, typically Waitrose and Ocado shoppers, so the branding had to appeal yet feel familiar.

Solution
I selected shades of green as the colour palette – evoking avocados and the planet-friendly nature of the business. A curved modern font was used giving a friendly approachable feel. Elements of the logo communicate the sustainablity aspects of the business, all contained within the shape of an avocado.